Building a Public Relations (PR) strategy for your company is essential, should you need to communicate with the public; used widely to give exposure to a new product, rectify a mistake or even control brand damage, PR is at the forefront of a company’s marketing strategy. Emerging Stars tells you why you need to have a proper PR plan to communicate about yourself and your business.

You don’t necessarily need to go corporate to be in business. Sometimes, a little bit of space at home is all you need to...

Effective workplace communication allows your business to run smoothly, increases efficiency and productivity, and improves motivation and morale. Here are some ideas to help you keep those vital channels open.

‘Generation Y,’ also known as the Millennial Generation, refers to people born in the 1980’s who are now young professionals in their 20’s. What are the main characteristics of this generation and what can those young mavens bring to your business?

“The career of the 21st century will be protean, a career that is driven by the person, not the organisation, and that will be reinvented by the person from time to time, as the person and the environment change.” - D.T. Hall, Protean Careers in the 21st Century (1996)

Getting your team involved in the marketing of your business can be beneficial to your company’s overall marketing strategy; after all, your employees are the ones who may be the most equipped to convey what your brand is all about. Emerging Stars looks at five easy ways to turn your employees into brand ambassadors.